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Entrepreneur and Home Office ResourcesHow to Start a Small Food Business in Wisconsin
You have perfected your recipe for the most incredible applesauce in the entire world. Everyone tells you it is, by far, the best applesauce they have ever tasted. It seems to make perfect sense to market and sell your applesauce to all of Wisconsin rather than just serving it up to family and friends.
The first step is to find out how to manufacture and sell your product in Wisconsin. In short order, you will get to know the Wisconsin Department of Agriculture, Trade and Consumer Protection-Division of Food Safety (WDATCP-DFS) very well. This group regulates the processing and sale of food items manufactured and sold in Wisconsin. The Division of Food Safety (short version) will help you with licensing, facility and equipment requirements. They will tell you the type of foods you can, or cannot, make on a small scale. They also have specific requirement about packaging and labeling. They will also test the safety and adequacy of your recipe. They play a key part in your business launch and it is best to pay close attention to their guidelines and regulations. The reason for these stringent requirements is that certain foods may be potentially hazardous. Certain food types may become unsafe unless processed and handled properly. There are a number of potentially hazardous foods on the Wisconsin DFS list. Check to make sure your product is or is not on the list and your options if it is on the list. Several categories of food processing licenses for food processors and sellers may apply to your business. Retail Food Establishment Licenses and Food Processing Plant Licenses will make a distinction as to how your applesauce business will operate. The regulations are critical. Read the fine print in depth before going any further with your business plan. You may have the best applesauce ever, but getting it to market is a challenging process. Do your homework and consult with the Division of Food Safety before you put your plan into action.
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